De Beers Overhauls Gem Sales Process to Target Strongest Buyers

By February 6, 2014Uncategorized

De Beers is making the biggest change to the way it sells diamonds in more than a decade as it seeks to direct more gems to its most successful customers.

The world’s biggest diamond producer plans to jettison a process that allocates gems to buyers in proportion to their business plans. It will instead emphasize buyers’ track record in making purchases at previous sales events, the Anglo American Plc unit said in e-mailed comments this week.

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